A Critical History of Computer Graphics and Animation |
Section
8: Commercial animation software companies |
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Click on the images below to view a larger version (when available).
For an historical overview of the development of animation systems in general, see the history section of Steve May's 1998 PhD dissertation. For the entire dissertation, http://www.accad.ohio-state.edu/~smay/vita.html
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Wavefront TechnologiesThe following histories of Wavefront and Alias were extracted from corporate
historical accounts. In 1984, Wavefront Technologies was founded in Santa Barbara, California
by Mark Sylvester, Larry Barels and Bill Kovacs, who wanted to produce
computer graphics for television commercials and movies. Since off-the-shelf
software was not available at the time, the founders adapted their business
plan to develop and market their own graphic software. Contrary to urban
legends alluding to the founders' fondness for surfing California beaches,
Wavefront was named after the term which describes the front edge of a
wave of light. During the first year, the company's production department, headed by John Grower (now head of Santa Barbara Studios) created opening graphics for Showtime, BRAVO and the National Geographic Explorer, allowing the new software, Preview, to be tuned and to meet the needs of the animators. Preview was then shipped to Universal Studios to be used on the television series Knight Rider and to Lamb and Company for use in pre-visualizing and controlling a motion camera rig. In 1985 Wavefront exhibited at its first trade show, NCGA in Dallas, Texas, and participated in the SGI booth (with Alias sitting at the next table) and sold Preview to NBC Television in New York, Electronic Arts (London), Video Paint Brush (Australia), Failure Analysis (Mountain View) and NASA (Houston). In 1987 Wavefront established an office in Brussels. The Belgian government became an investor and provided capital for the purchase by Wavefront of Abel Image Research (AIR) in 1988. Ironically, in many ways AIR (founded in early 1987) was the predecessor of Wavefront, since founder Bill Kovacs was a principal software developer at Abel. This purchase dramatically increased its penetration into the Japanese market. Another irony of this is that one of the largest customers in Japan is Omnibus, who was responsible for buying and closing the Abel operation through the DOA fiasco of 1987. In 1988 Wavefront entered the desktop market with the Personal Visualizer. This software gave CAD users a point and click interface to high-end photo realistic rendering. Co-developed with Silicon Graphics, this product was eventually ported to Sun, IBM, HP, Tektronics, DEC and Sony. The strategy was to bundle the software with every system sold, then follow with module sales into the installed base. In 1989, they continued this thrust into markets beyond the entertainment industry, moving into the scientific community with the Data Visualizer software. This was a highly flexible product for industrial design applications worldwide and built upon Wavefront's reputation for open systems and fast graphics interaction. In 1990, Wavefront achieved further expansion in Asia. CSK, exclusive reseller of IBM hardware in Japan, became part owner of Wavefront Japan. In 1991, Wavefront launched the Composer product, which provided advanced image production for creating, enhancing and recording high-impact presentations. Composer would become a standard for professional 2D and 3D compositing and special effects in the feature film and broadcast/video arenas. In 1992 they introduced two new products that would have dramatic impact on the entertainment and effects industry. Kinemation, with SmartSkin, was a complete 3D character animation system for creating synthetic actors with natural motion and muscle behavior. Dynamation was developed by Jim Hourihan (Jim received his first Academy Award for Technical Achievement for the creation of Dynamation), and was a powerful 3D animation tool for interactively creating and modifying realistic, natural images of dynamic events. The resulting images came from the seamless blending of behavioral data and user-specified information describing shape, color and motion. According to Hourihan, Dynamation was developed from a program called 'willy' that was used by a number of LA effects houses for special effects. In a bold move that would move Wavefront acquired Thomson Digital Images of France (founded in 1984) in 1993. TDI had innovated in the area of NURBS modeling and interactive rendering and had extensive distribution channels in Europe and Asia. Originally a partner with IBM, TDI also established a commercial production arm, which would later merge with Sogitec to become Ex Machina. TDI's main software product was TDI Explore, a tool suite that included 3Design for modeling, Anim for animation, and Interactive Photorealistic Renderer (IPR) for rendering. (Note: Alias Maya is the result of the merger of the three packages: Wavefront's Advanced Visualizer, Alias's Power Animator, and TDI's Explore.) In 1994, they partnered with Atari to develop and market GameWare, which became the exclusive game graphics and animation development software for the Atari Jaguar system. Under the terms of the agreement, Atari used GameWare for internal content creation and advised third-party developers to use GameWare as the image and geometry-authoring tool for the new 64-bit Jaguar game system.
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The corporate history of Wavefront Technologies changed dramatically in 1995, with the merger of Alias and Wavefront. On February 7, 1995, Wavefront Technologies, Inc., Silicon Graphics, Inc. and Alias Research, Inc. announced that they entered into definitive merger agreements. The new company's mission was to focus on developing the world's most advanced tools for the creation of digital content. "We created digital skin, then [Alias] did; now they've created digital hair and we're working on digital clothing. With both of us working together, we can attack the bigger technical problems instead of duplicating work," said Mark Sylvester, cofounder of Wavefront. In April, 2003 the company was renamed Alias. |
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Alias Research
Bingham was an unlikely high-tech tycoon. Lacking any formal engineering or technical training, he obtained a Master's degree in Canadian studies from Ottawa's Carleton University. He then served as the director of the city's National Film Theatre from 1980 to 1983, which allowed him to indulge in his love for movies and animation. It was a visit to Hollywood director George Lucas's renowned Industrial Light & Magic animation studios in California that inspired Bingham to form his own animation company. Susan McKenna first got the computer itch in high school where she took Fortran. The youngest of five children, she was the first woman in the family to want to enter business with an ambition for adventure and risk. Stephen Bingham and Susan McKenna met at Carleton University in Ottawa. She spent 2 1/2 years doing administrative work in audio-video production, raising capital, writing proposals and arranging funding. McKenna approached Nigel McGrath, knowing his reputation in the industry for mixing high technology and graphic design. After high school, McGrath freelanced as a graphic artist and started McGrath & Associates in 1980 to serve major corporate clients. He kept the company while starting Alias, lending the new firm $500,000 worth of computer graphics equipment. In 1983 they were able to obtain a $61,000 grant from the National Research Council, which, combined with the limited funds of the founders, allowed work to begin on the development of that first code, a huge undertaking that required 36 man-years of programming or 18 programmers writing for two years. Other financial support was gained from the federal government through Scientific Research Tax Credits (SRTCs). The first office, with a rent of $150/month, was located in Toronto in a renovated elevator shaft in the building that would later become the home of CITY-TV."There were strange drafts, cold air would mysteriously fill the room, like we were in a scene from Spielberg's Poltergeist," said Susan McKenna. In 1984 the group decided on the name Alias for their new venture. "I think it was Steve who came up with the name Alias, while we were sitting in a Detroit restaurant during SIGGRAPH", says Nigel McGrath. "You know what we need is an alias", Steve said. "We all clicked at that point because the only paying job we had at the time was for Dave Springer to write an anti-aliasing program for a few users at SGI. That's where the name came from". Alias unveiled Alias/1 at SIGGRAPH '85 in San Francisco. Alias/1 was unique because it was based on cardinal splines, producing much smoother and realistic lines or surfaces than polygonal lines. The first sale of Alias/1 was to Post Effects in Chicago followed by Editel in New York and Production Masters in Pittsburgh. Also in 1985, Alias signed a landmark deal with GM to design a system incorporating NURBS (non-uniform rational basis spline) technology compatible with GM's spline based CAD (computer-aided design) system. This was the beginning of a business relationship that is still thriving today. Later that year, the Alias founders approached Silicon Graphics Inc. and suggested that SGIs super-microcomputer could be used for graphic design. Until that point, SGI's hardware had only been used for computer-aided design and computer-aided manufacturing (CAD/CAM). SGI spotted the potential for selling a computer every time Alias sold its software. These new research and development efforts required additional capital to finance the effort. Now that Alias had a big client (GM) more or less in hand, the risk was less in the eyes of potential investors. Early in 1986, Crownx, a venture capital company associated with Crown Life, invested $1.2 million for a 20% stake in Alias.
In 1989 one of Alias' most high profile industrial clients, Honda was so pleased with Alias technology that it assisted with the development of the newest version of ALIAS/2. Visiting from Japan, a Honda executive commented: "Thanks to Alias' software, we have 20 people doing the work of 200." The 1989 Honda Accord became the first car made by a foreign manufacturer to head the US bestseller list. Many of Honda's cars, like those of BMW and Volvo, were designed on 3D software created by Alias. Alias raised about US$35 million in their 1990 initial public offering of 2.5 million shares. "US investors understand the value of the investment better. Canadians focus on the trouble with tech stocks and not the money that's been made trading those stocks," said founder Bingham. 1990 also saw the introduction of its third generation software, branded Studio for industrial design and PowerAnimator for the entertainment market. That same year Alias client ILM reaped the highest honors for Best Visual Effects at the Academy Awards. PowerAnimator was used to create Arnold Schwarzenegger's foe, the chromium killer cyborg. Strangely enough, Schwarzeneger who reportedly earned $12 million for that movie, was not the highest paid actor. The liquid metal man's salary worked out to about $460,000 per minute compared to $200,000 per minute for Schwarzeneger.
Under the direction of Burgess, Alias pushed toward its dominance of the entertainment and design markets. In the Spring of 1992, new animation features, primarily an IK (inverse kinematics) solver, were included in the fourth version of PowerAnimator. It was used to create many of the effects in Batman Returns which provided a great testimonial for Alias' return to the entertainment arena at SIGGRAPH '92. They also showed that they hadn't forgotten their design market when they introduced AutoStudio, a package specifically tailored to automotive designers. This continues Alias' focus on the transportation design sub-segment that had done very well for the company.
Alias' profits soared in 1994, primarily because of success in the movie industry. They reported a profit increase of 181% for the second quarter of Fiscal '95. Alias' PowerAnimator was used in five of the biggest movies in the summer of 1994: Forrest Gump, The Mask, Speed, The Flintstones, True Lies and Star Trek: The Next Generation "A Final Unity". Alias customers in special effects included the most prominent studios, such as Industrial Light & Magic, Angel Studios, Digital Domain, Dream Quest Images, Cinesite, Metrolight Studios, Pixar, Sony Pictures Imageworks, Video Image, The Walt Disney Company and Warner Brothers. On February 7, 1995, Wavefront Technologies, Inc., Silicon Graphics, Inc. and Alias Research, Inc. announced that they entered into definitive merger agreements. As stated above, the new company's mission was to focus on developing the world's most advanced tools for the creation of digital content. Following are some important events in the continuing history of the new company:
NOTE: In October of 2005 Autodesk announced that it had signed an agreement to acquire Alias. In January of 2006, the acquisition was finalized for US$197M in cash.
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SoftimageThe following history of Softimage was extracted from corporate historical accounts.Softimage was founded in 1986 by National Film Board of Canada filmmaker Daniel Langlois. Langlois wanted to create animated films but was dissatisfied with the existing technology, which he felt was insufficient for his needs and designed to be used by computer scientists and technologists. His vision was a software company that addressed the creation of 3-D animation software not only for, but by artists. He felt that the concept marked a fundamental shift in how the industry viewed visual effects creation and generated a new breed of visual effects artists and animators. Other important members of the company included artist Char Davies (Davies left the company at the end of 1997 to pursue her artistic research separately. ) Several important milestones that have influenced the industry have come from the "artist/technology" vision:
The first development effort for the startup company was the Softimage Creative Environment system, with "creative workflow and process integration". In 1987 Langlois and engineers Richard Mercille and Laurent Lauzon began development of the companys 3-D application software. Creative Environment 1.0 was launched at SIGGRAPH '88. For the first time, all 3-D processes (modeling, animation, and rendering) were integrated. The system featured advanced tools and the first production-speed ray tracer. Creative Environment (eventually to be known as SOFTIMAGE®|3D), became the standard animation solution in the industry. Over the next several years the development team at Softimage released new versions of the 3-D software that included new innovations in image creation. For example, Creative Environment 1.65 added texture mapping (1989), Creative Environment 2.5 (1991) featured the Actor Module with IK (inverse kinematic), enveloping, and constraints, which enabled animators to combine conventional techniques (such as editing and keyframing) with these new capabilities. The system later won an award from the Academy of Motion Pictures Arts and Sciences. In 1990, the software was sold with an SGI workstation for $65,000. Softimage went public on NASDAQ in 1992. That same year they started an aggressive acquisition effort, with the inclusion of the EDDIE® software and Painterly Effects. This provided a complete effects generation toolkit with advanced image processing tools for color correction, filtering, rotoscoping, morphing and painting. 1992 also saw an important corporate philosophy realized as Softimage opened their software to third-party developers. The channels performance capture technology offered a new dimension to CG character animation. The technology was used that year to create a memorable spot featuring 3-D dancing cars and gas pumps for Shell Oil. 1993 saw the second public offering of Softimage stock. The expansion of the creative product environment continued, with an agreement between Softimage and mental images that addressed rendering technology. Creative Environment 2.6 was released, featuring file management, metaclay, clusters, flock animation, weighted envelopes, channels, and an expansion of the open system policy. The Creative Toonz 2-D animation package automated the more tedious tasks involved in 2-D cel animation, such as inking-&-painting, while still maintaining the look of hand-drawn images and characters. With computer workstations advancing to be able to handle video, Softimage began the development of Digital Studio, as a step towards integrating the 2D/3D production pipeline. The power of a post-production environment in a software-based solution is consistent with Langlois' original vision for the company. mental ray®, an advanced stand-alone rendering system and Particles, an interactive particle animation system used to create natural phenomena such as clouds, snow, fire, etc. became part of the Softimage stable. In 1994 Softimage merged with Microsoft Corporation. Creative Environment 2.65 was released which featured expressions, dopesheet, ghost mode, and shape interpolation. The IDEAS (Interactive Developer's Entertainment Authoring Software) with ProPlay and ProPlay Plus was released. This software included Softimage Creative Environment, NURBS support, polygon and color reduction tools, dynamic simulations and inverse kinematics. It also Featured Eddie compositing, video-effects software, distributed ray tracer and the 3-D particles kit. Much of this system was aimed at the evolving game developer market. Exploiting the power of the Pentium processor, Softimage developed the
first high-end product on Irix and Windows NT in 1995. Creative Environment
became SOFTIMAGE|3D with a release that featured NURBS modeling, relational
maudlin, trimming, instantiation, polygon reduction, tangent-to-path,
constraint, Q-stretch, expressions, motion control, Actor, Particle, mental
ray rendering, and Metaclay. (Langlois received a Scientific and Engineering
Award from the Academy of Motion Pictures Arts and Sciences in 1998 for
Actor). User-interface enhancements included hot-key remapping. The SOFTIMAGE|3D
"extreme" version included Osmose
(virtual reality), the new Virtual Theatre (featuring performance capture
and real-time compositing), and mental ray. The SOFTIMAGE|Toonz version
3.5 and SOFTIMAGE|Eddie version 3.2 were also released. The next two years saw the release of SOFTIMAGE|3Dv 3.5 and SOFTIMAGE|SDK Trance, "Sumatra"(code name) and RenderFarm, and SOFTIMAGE|DS, one of the worlds most comprehensive nonlinear production systems (NLP) for creating, editing and finishing videos. SOFTIMAGE|DS enabled users to seamlessly integrate picture and audio editing, compositing, paint, image treatment, special effects, character generation and project management into one environment. In 1998 Avid Technology, Inc. acquired Softimage. The two companies joined forces to develop the next generation tools for digital artists. The Animation Sequencer was introduced, and in 1999 "Sumatra" became the worlds first nonlinear animation editing system and merged all 3-D animation, editing, and composting tasks. In 2000 The Motion Factory, Inc., was acquired. The Fremont, CA-based company specialized in applications for the creation, delivery and playback of interactive rich 3-D media for character-driven games and the Web. In 2001 Softimage entered into an Xbox tools and middleware agreement with Microsoft, and they announced support for Linux. Softimage and Electric Rain collaborated to bring Flash, EPS, AI and SVG exports to SOFTIMAGE|XSI customers. Michael Stojda became the Managing Director of the company in April of 2001 after working at Softimage and Avid and managing a wide range of effects, editing, and finishing products at both companies. Softimage customers include some of the most prominent production studios, such as Industrial Light and Magic, Digital Domain, Sega, Nintendo, and Sony . They have used Softimage to create animation for hundreds of major feature films ( Jurassic Park, Titanic, The Matrix, Men in Black, Star Wars the Phantom Menace, Gladiator, Harry Potter, AI: Artificial Intelligence, Pearl Harbor, Queen of the Damned ), games (Super Mario 64, Tekken, Virtual Fighter, Wave Race, NBA Live) and thousands of commercial, corporate and student projects. Related note: |
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Side Effects
The following history of Side Effects was extracted from
Davidson also owns Catapult Productions, which was founded in 1992 for the purpose of creating entertainment using computer character animation. Their specialty is children's content. He graduated from the University of Waterloo with degrees in Architecture and Mathematics and has done extensive graphics programming since 1980. He was the animation director at two large commercial animation houses in Toronto from 1986-1990 and worked on or directed over 300 hundred computer animated pieces in that time.
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Autodesk (3D Studio and Autodesk Animator)Autodesk Inc. was founded in 1982 with a focus on design software for the PC. They went public in 1985. Note: if you really want a trip, read John Walker's online history of Autodesk at http://www.fourmilab.ch/autofile/ told through the letters and memos from and to the inner circle of the company. Autodesk in 1986 began efforts to develop an animation package. Key developers were Jamie Clay and Autodesk founder John Walker. Autodesk's first animation package was AutoFlix (for use with AutoCAD and AutoShade), and AutoFlix 2.0 which included the Animation Tool Kit for AutoCAD. In early 1988, Gary Yost left Antic, developers of software for the Atari, to pursue a contract development deal with Eric Lyons and David Kalish at Autodesk and to begin work on Autodesk 3D Studio (code-named THUD after its principal developer Tom Hudson), and Autodesk Animator. Gary brought Jack Powell along, too, and the Yost Group, Inc. was born. (The Yost Group was eventually bought by Autodesk.) At the 1989 SIGGRAPH in Boston, Autodesk unveiled a new PC based animation package called Autodesk Animator. As a full featured 2D animation and painting package, Animator was Autodesk's first step into the multimedia tools realm. The software-only animation playback capabilities achieved very impressive speeds and became a standard for playing animation on PCs. This early PC based animation software was used to visualize how nano machines might look. This animation was used in the BBC documentary "Little by Little" and was the first time an Autodesk animation product had been used for broadcast television. Shortly before the release of the next generation of 3d Studio in 1996, the product MAX, the Multimedia Division of Autodesk was renamed to Kinetix, A Division of Autodesk. MAX shipped as Kinetix 3D Studio MAX. Since its release in 1997, 3D Studio VIZ continues to gain more acceptance within the architectural community for design and visualization. As a result it has shifted more specialized architectural users from MAX to VIZ. 3D Studio VIZ enables professionals in the architectural, land design and mechanical design sectors to design in 3D Studio VIZ and then transfer the images directly into a CAD environment. Discreet, a division of Autodesk, was established in 1999 after Autodesk acquired Discreet Logic Inc. for US$520M and merged its operations with Kinetix®. Autodesk is the world's leading design and digital content creation resource. The company provides software and Internet portal services to help customers drive business through the power of design. One of the largest software companies in the world, Autodesk helps more than 4 million customers in over 150 countries turn designs into reality. From an investment banker's research analysis:
One of the keys to this broad base of users is its open architecture and support of third party vendors. This has enabled the product to build up over 100 plug-in products for more specialized functionality. Third party developers can develop standalone software modules (plugins) which can interface with the 3D Studio product. One of the more prominent plugins is Character Studio, developed by Susan Amkraut and Michael Girard of Unreal Pictures. Girard and Amkraut were the creators of the famous animation Eurhythmy while they were students at Ohio State, and developed the cult legend "Dancing Baby" as a test of their software. In 2004, Autodesk division Discreet acquired Unreal Pictures. In January of 2006 Autodesk acquired Alias for $197M in cash, bringing the StudioTools and Maya software products under the Autodesk banner. |
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