What is Design?

Design students participating in a critique event

We define design as a purposeful, systematic, and creative activity.

The process is purposeful—designers give form to products, spaces, and messages, and satisfy the functional, psychological, and aesthetic needs of users.

Design is systematic, as it involves the analysis of problems in our physical environment, and the transformation of findings into appropriate and usable solutions.

Design is also creative, as designers must possess the expertise to devise compelling visual forms, and to advance applications of new technologies in our everyday lives.