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2024 BGDA Lecture with Fabio Di Liberto - Designing Change with Purpose and Passion

Fabio Di Liberto
March 20, 2024
5:00 pm - 6:30 pm
100 Mendenhall Laboratory, 125 South Oval Mall, Columbus, OH

As a continuously evolving discipline, design is not only shaped by technological advancements, cultural shifts, and emerging trends, but also wields a profound impact on the world, society, businesses, and the planet at large with the potential to shape a brighter, more interconnected future for all.

Fabio Di Liberto's lecture is a journey spanning from architecture to product design to service design to engaging brand experiences that inspire wonder and enrich lives, to life-centered design, to designing courses for personal development and evolution.

Fabio is a visionary designer, passionately exploring and contaminating design’s ever-evolving nature and its capacity to deliver profound value beyond mere economics. With roots in architecture and a lifelong passion for photography, travel, philosophy, surprise, people, plants, and life itself, he infuses his work with a unique blend of creativity and purpose.

As the Brand Innovation Officer and founder of Habitus®, a sustainable brand innovation consultancy, Fabio is at the forefront of driving meaningful change.

Previously, as Brand Director at ISKO™, he oversaw global strategies, ensuring that people remained central to every brand interaction. With over two decades of experience in brand, product, and service innovation, Fabio's mission has always been to create unforgettable experiences. A Fulbright Scholar, he honed his expertise leading the strategy team at Continuum, a global innovation consultancy, and designing value for diverse businesses, from corporate giants to startups. With a Master’s Degree in Industrial Design from Pratt Institute and a Degree in Architecture from the University of Palermo, Fabio brings a rich blend of creativity and strategic insight to his work.

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