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2023 Butter Goeller Design Affair kick-offs with a public lecture on Design for Life

February 22, 2023

2023 Butter Goeller Design Affair kick-offs with a public lecture on Design for Life

Graphic announcing the event with text details and a photog of the speaker

The Ohio State University Department of Design invites you to attend a public lecture that kicks off the annual Butter Goeller “Design Affair”. Anne Asensio, Vice President Design Innovation & Experience, Dassault Systèmes, will be giving a public lecture on Wednesday, March 22nd, in Sullivant Hall 220 at 5:30pm, Design for Life.

We are entering a new era that will transform the way we design. Over the past decades, technology in service of creative professions has acted as an accelerator of consumerism, and we need to rethink the use of technology to focus on what matters, our life purpose: everyday life, living systems and our ways of living.

3D modeling and virtual universes offer a new language for human creativity and innovativeness to shift the posture of design towards more sustainable answers, materials and processes. Three themes will be approached: (1) Emergence of experiential design of virtual universes to expand real-world possibilities; (2) Design new methods engaging responsibility and converging capabilities in regenerating life and for earth living conditions care for the living; and (3) A model-driven approach using advanced software and data science-enabled 3D visualization of any given elements into digital twins (virtual counterparts of real-world things), simulations, generative design, biomimicry, virtual universes, in the aim to (re) design equilibrium states between systems to design solutions aligned with life.

Anne Asensio joined Dassault Systèmes in 2008 as Vice President Design Innovation & Experience. Dassault Systèmes is a worldwide leader in innovation software. Anne Asensio leads DS’s Design Experience strategy with the mission to define and implement “best in class” design solutions for enterprises, design studios and individual designers as well as to foster a Design Excellence culture within Dassault Systèmes. Prior to her DS appointment, Anne held influential roles at General Motors and Renault, and won several prestigious accolades for her talent and experience. She sits on the board of the World Design Organization.

All are invited to this lecture event that kicks-off the three-day affair. For more information about this event, visit design.osu.edu/events/public-lecture-design-life-anne-asensio

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Following the lecture, a two-day (March 23–24) design Les Ateliers-A-Thon (workshop/hackathon) will be facilitated by Anne Asensio and Dassault Systèmes for students in design, engineering and urban planning to strategize creative and sustainable scenarios within a virtual universe on Mobility in an Urban and Sub-Urban Environment.

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The Butter Goeller Design Affair is an annual design activity organized by the Department of Design. Its aim is to expand the design community and engage design students with the work of internationally renowned designers from abroad. 

In 2016, Ohio State Professor Emeritus of Industrial Design Reinhart Butter invested in the creation of this event. Five years later, Associate Professor Emeritus of Interior Design, Heike Goeller joined the initiative, which was renamed “The Butter Goeller Design Affair”.

This year’s event is also sponsored by the Department of Design, Honda and Dassault Systèmes.