Kelsey Regan

Visual Communication Design, 2020

The majority of our consumer population will soon be a combination of Millennials and Gen Z. These generations are conscious consumers and see the value in buying local products from ethical companies who run their businesses transparently. Moreover, these generations care about helping the world and are determined to be a part of the change.

Collective wants to be involved and promote the conscious consumer revolution. First and foremost, we are digital space unique to various cities accessible through social media + web domain. Collective encourages large retailers to partner with local vendors to create events that inspire community engagement and offer a more authentic shopping experience. Through Collective, local vendors are able to connect directly with large retailers and vice versa. Community members are able to share these events to their existing social media and encourage friends and family to attend as well. Overall, we are encouraging people to take a small step to a larger lifestyle change.

Kelsey Regan is a 2020 graduate of The Ohio State University with a BSD in Visual Communications Design. Her interests in fashion retail and branding development led her to developing her thesis concept. After graduation, she would like to combine these passions and turn them into a lifelong career. She is looking to grow both as a designer and a creative thinker through real world design opportunities.

View more of her work at here