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Introduction to Visual Communication Design II

DESIGN 3153: Introduction to Visual Communication Design II

Design and application of typographic systems in the production of visual communications within frameworks of theories of communication.
Credit Hours
3

Prerequisite: Admission to Bachelor of Science in Design - Visual Communication Design program; or permission of instructor.

Keywords: Type and Image, Image Transformation, Design Composition, Form Relationship, Graphic Space

 

How do you create type and image compositions that are technically and aesthetically persuasive?
How do you integrate type and image in a form and rhythmic progression?
How do you infuse images with expressive and communicative drive by altering, exaggerating, and combining them to create a new conceptual reality?
How do you develop the ability to critique one’s own work and the work of others based on their intended expression of type, image, and message?

Overview

This is an introductory visual communication design course that students study visual forms in image, type, symbol, and graphic design elements to create various levels of integration and juxtaposition. Students practice photo-graphic techniques and develop a range of type and image compositions, both semantically and visually. It is a step-by-step process that encourages exploration using traditional and digital applications for creating type and image compositions. Students apply visual communication design principles and visual strategies of type and image to compose narratives and convey meanings
 

Objectives

As a result of completing the course, students should be able to:
  • Create type and image compositions that are technically and aesthetically persuasive
  • Practice control of visual variables, visual hierarchy, and depth perception
  • Consider form relationships in graphic space through alignment, continuation, proximity, correspondence, and completion
  • Integrate type and image in a form and rhythmic progression
  • Observe scale change and its impact on different visual effects
  • Infuse images with expressive and communicative drive by altering, exaggerating, and combining them to create a new conceptual reality
  • Develop the ability to critique one’s own work and the work of others based on their intended expression of type, image, and message
     

Required Textbook

  • Type and Image: The Language of Graphic Design. Philip B. Meggs, New York, NY: John Wiley & Son, Inc. 1992 (ISBN-10: 0471284920)
  • Amazon Books (Paperback $20.71 - $ 57.99) 

Course Materials

Tools/Software: Illustrator, PhotoShop, InDesign

Course Organization

This is a 3 credit hour course that meets twice a week for 2:40 each day
 

Sample Coursework

Types of work students can expect include:
  • Assignments and exercises
  • Class discussions
  • Attendance taken
3153 dept web image

Semester(s) Offered:

Spring

Course Filters:

Undergraduate
- Visual Communication Design
Spring