DESIGN 3153: Introduction to Visual Communication Design II
Design and application of typographic systems in the production of visual communications within frameworks of theories of communication.
Credit Hours
3
Prerequisite: Admission to Bachelor of Science in Design - Visual Communication Design program; or permission of instructor.
Keywords: Type and Image, Image Transformation, Design Composition, Form Relationship, Graphic Space
How do you create type and image compositions that are technically and aesthetically persuasive?
How do you integrate type and image in a form and rhythmic progression?
How do you infuse images with expressive and communicative drive by altering, exaggerating, and combining them to create a new conceptual reality?
How do you develop the ability to critique one’s own work and the work of others based on their intended expression of type, image, and message?
Overview
This is an introductory visual communication design course that students study visual forms in image, type, symbol, and graphic design elements to create various levels of integration and juxtaposition. Students practice photo-graphic techniques and develop a range of type and image compositions, both semantically and visually. It is a step-by-step process that encourages exploration using traditional and digital applications for creating type and image compositions. Students apply visual communication design principles and visual strategies of type and image to compose narratives and convey meanings
Objectives
As a result of completing the course, students should be able to:
- Create type and image compositions that are technically and aesthetically persuasive
- Practice control of visual variables, visual hierarchy, and depth perception
- Consider form relationships in graphic space through alignment, continuation, proximity, correspondence, and completion
- Integrate type and image in a form and rhythmic progression
- Observe scale change and its impact on different visual effects
- Infuse images with expressive and communicative drive by altering, exaggerating, and combining them to create a new conceptual reality
- Develop the ability to critique one’s own work and the work of others based on their intended expression of type, image, and message
Required Textbook
- Type and Image: The Language of Graphic Design. Philip B. Meggs, New York, NY: John Wiley & Son, Inc. 1992 (ISBN-10: 0471284920)
- Amazon Books (Paperback $20.71 - $ 57.99)
Course Materials
Tools/Software: Illustrator, PhotoShop, InDesign
Course Organization
This is a 3 credit hour course that meets twice a week for 2:40 each day
Sample Coursework
Types of work students can expect include:
- Assignments and exercises
- Class discussions
- Attendance taken
Semester(s) Offered:
Spring