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Design Media I for Visual Communication Design

DESIGN 3403: Design Media I for Visual Communication Design

Time-based media and storytelling strategies for Visual Communication Design.
Credit Hours

Prerequisite: Admission to Bachelor of Science in Design - Visual Communication Design program; or permission of instructor.

Keywords: Digital Design Basics, UX research, User Interface Design, Human-centered Design, Multi-modal interaction

How do you conduct effective UX research to understand user needs and behaviors?
What are the key principles in designing an intuitive and engaging user interface (UI)?
How do you create a comprehensive information architecture based on user research findings?
How can you prototype and test digital interfaces to refine usability and enhance user experience?


This course offers a comprehensive exploration of User Experience (UX) and User Interface (UI) Design principles. Students will engage in practical exercises designed to develop skills in crafting digital interfaces that prioritize user engagement and intuitive functionality. The curriculum provides a deep dive into essential UX research methodologies, equipping students with the knowledge to construct robust information architectures. Through hands-on training, participants will learn to create detailed wireframes, flowcharts, UI style guides, and interactive prototypes, all grounded in user-centered research. This course is tailored to inspire innovation and creativity in the design of user-centric digital experiences.


By the end of the semester, students should be able to:
  • Understand and practice color, typography, and layout design in the digital realm. 
  • Understand and apply the principles of UX/UI design and responsive web design with digital interfaces.
  • Demonstrate an understanding of usability issues and proactively address them.
  • Learn about UX research components, including conducting user interviews, creating personas, and mapping user journeys.
  • Understand how to create effective wireframes, prototypes, and perform usability tests to iterate and improve design outcomes.
  • Synthesize acquired knowledge into practical projects, manifesting proficiency in user experience research and multi-modal user interaction design.

Required equipment

  • Computer: current Mac (MacOs) or PC (Windows 10) with high-speed internet connection
  • Webcam: built-in or external webcam, fully installed and tested
  • Microphone: built-in laptop or tablet mic or external microphone
  • Other: a mobile device (smartphone or tablet) to use for BuckeyePass authentication

Required software

  • Microsoft Office 365: All Ohio State students are now eligible for free Microsoft Office 365. Full instructions for downloading and installation can be found at osu.edu/office365help
  • Adobe Creative Suite: All Ohio State students are now eligible for free Adobe Creative Cloud. Full instructions for downloading and installation can be found at https://it.osu.edu/adobe
  • Miro + Some other online software. Get a free Miro education account Figma for DESIGN 3403 https://www.figma.com/education/higher-education/

Course Organization

This is a 3 credit hour course that meets for 2:40 two times a week 

Sample Coursework

Students can expect:
  • Multiple projects and assignments
  • Attendance required (up to 3 absences allowed)
3403 Dept web image

Semester(s) Offered:


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