DESIGN 3553: Materials, Process, and Production for Visual Communication Design

An overview of current and emerging materials and manufacturing processes commonly applied in production for Visual Communication Design.

Credit Hours

Prerequisite: Admission to Bachelor of Science in Design - Visual Communication Design program; or permission of instructor.

Keywords: Materials, manufacturing, fabricating, processes, specification

Overview

This course exposes students to issues related to the processes of specifying and producing printed, digital, and three-dimensional visual communication design outcomes. Special attention is paid to understanding a variety of material types and production processes, and the designer's roles in coordinating such projects.

Objectives

Course Learning Objectives:

Working with industry professionals & vendors
Graphic production in the design studio
Production and implementation phases of the design process
Enhancing the communication through smart production decisions
Bookbinding techniques & folded structures
Provide good hand skills & workmanship with regards to graphic production
Understand paper and ink; manufacturing of and design specifications
Recognize characteristics of graphic substrates & materials
Review & write of instructive type specifications
Produce thorough artwork preparation & specifications
Prepare design intent documentation & production briefings
Actively participate in prepress, proofing, printing, & binding processes
Develop effective & positive user experiences, whether 2D, 3D & digital (or merged)