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Materials, Process, and Production for Visual Communication Design

DESIGN 3553: Materials, Process, and Production for Visual Communication Design

An overview of current and emerging materials and manufacturing processes commonly applied in production for Visual Communication Design.
Credit Hours
3

Prerequisite: Admission to Bachelor of Science in Design - Visual Communication Design program; or permission of instructor.

Keywords: Materials, manufacturing, fabricating, processes, specification

Overview

This course exposes students to issues related to the processes of specifying and producing printed, digital, and three-dimensional visual communication design outcomes. Special attention is paid to understanding a variety of material types and production processes, and the designer's roles in coordinating such projects.
 

Objectives

Course Learning Objectives:
  • Working with industry professionals & vendors
  • Graphic production in the design studio
  • Production and implementation phases of the design process
  • Enhancing the communication through smart production decisions
  • Bookbinding techniques & folded structures
  • Provide good hand skills & workmanship with regards to graphic production
  • Understand paper and ink; manufacturing of and design specifications
  • Recognize characteristics of graphic substrates & materials
  • Review & write of instructive type specifications
  • Produce thorough artwork preparation & specifications
  • Prepare design intent documentation & production briefings
  • Actively participate in prepress, proofing, printing, & binding processes
  • Develop effective & positive user experiences, whether 2D, 3D & digital (or merged)
     

Suggested Reading

From Design Into Print: Preparing Graphics & Text for Professional Printing by Sandee Cohen (Author), Peachpit Press, ©2009 (ISBN 0-321-49220-X)
  • A digital copy of this textbook is available for free through the OSU Libraries
     

Course Organization

This is a 3 credit hour course that meets twice a week for 2:40 each day
 

Sample Coursework

Students can expect:
  • Active participation
  • Lectures, presentations, and group discussions
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Semester(s) Offered:

Spring

Course Filters:

Undergraduate
- Visual Communication Design
Spring