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Intermediate Visual Communication Design I

DESIGN 4103: Intermediate Visual Communication Design I

Design and application of information systems in the production of visual communications within frameworks of theories of communication.
Credit Hours

Prerequisite: Admission to Bachelor of Science in Design - Visual Communication Design program; or permission of instructor.

Keywords: Brand identity, brand systems, design process, publication design




To provide students with a working understanding of:
  • Basic communications theory and the pragmatic use of visual signifiers in the context of brand identity programs and systems
  • Measuring audience perceptions through the use of survey research techniques
  • The proper creation of visual identifiers and their application in brand identity programs and systems
  • The history of significant brand identity programs and systems, and current, significant practitioners and their design processes

Course Materials


Course Organization

This is a 3 credit hour course that meets in person for 2:40 two days a week

Sample Coursework

Students can expect:
  • Course readings and writing assignments
  • Participation and attendance required
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Semester(s) Offered:


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