Design Research III for Visual Communication Design

DESIGN 5203: Design Research III for Visual Communication Design

Addresses design opportunities, including the skills of problem identification, formulation, qualitative and quantitative research, analysis, synthesis, and project proposals for Visual Communication Design.
Credit Hours
3

Prerequisite: Admission to Bachelor of Science in Design - Visual Communication Design program; or permission of instructor.

 

How to develop a comprehensive undergraduate capstone project proposal?
How to demonstrate skills developed through the major such as problem discovery, design research, and the authoring of project briefs?
How to identify design problem and opportunity, formulate strategic design plan, and define project scope? 
How to develop a qualitative and quantitative research plan?
How to analyze research findings and develop insights for design ideation?

Overview

This course provides a platform to develop a comprehensive thesis proposal. Students must demonstrate skills developed through the major such as problem discovery, design research, and the authoring of project briefs and proposals. The consideration of a targeted audience is of relevance as well as the formulation of clear design objectives.
 

Objectives

By the end of this course, students should be able to:
  • Identify design opportunities that will lead to the development of a rich and comprehensive thesis outcome
  • Complete activities such as problem identification, concept formulation, and scope definition
     

Required Textbooks

  • Kumar, V. (2013). 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization. John Wiley & Sons, Inc. ISBN-13: 978-1118083468
     

Course Materials

Tools/Software: Adobe Creative Suite

Course Organization

This is a 3 credit hour course that meets for 2:40 twice a week
 

Sample Coursework

Students can expect:
  • Lectures and group discussion based
  • Assignments, field research, and studio work

Semester(s) Offered:

Autumn

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