Throughout the spring semester of 2024, CampusParc partnered with Ohio State professors Ben McCorkle from the Department of English and Peter Chan from the Department of Design, along with one of Peter's design classes, to create visual compositions around seven common CampusParc customer personas. Each student interviewed a faculty or staff member of the university or medical center that fit into one of the seven persona's. The composed artwork showcases key personality elements and displays the intent of each individual journeying to Ohio State's Columbus campus.

Project Summary

Embarking on the journey to the university campus encompasses a range of emotions and experiences; each imbued with significance and meaning. Whether it's a graduate student preparing to present a pivotal research proposal, a nurse eagerly anticipating the care of a young patient, or an artist excitedly attending a performance addressing the climate crisis, each journey can evoke feelings of anticipation, uncertainty, hope, appreciation, or any of several other emotions.

Journeying Towards Wellbeing: Exploring the Emotional Landscape of Driving to Campus is a collaborative endeavor between the Department of Design, the Department of English, and CampusParc at The Ohio State University. Our goal is to visually capture the diverse emotional experiences of different members of the university community—faculty, staff, students, visitors, event attendees, and medical center patients—as they make their way to and from campus, each of them navigating a unique professional and personal route. Through this exploration, we aim to inspire thoughtful, imaginative reflections on gratitude and wellbeing, fostering a sense of comfort, health, and happiness among our community members while sparking meaningful dialogues on gratitude, care, and community engagement.

The four selected winners for the project are below.

Ananya Muddappa  

Ananya Muddappa is a rising junior majoring in Visual Communication Design with a focused interest in animation. With her education, she hopes to create work that helps shape and form positive experiences for audiences. Outside of designing, Ananya loves to read, crochet, ice skate, and relax with her friends.  

Perspective on wellbeing: 

There are many types of wellbeing–physical, mental, emotional–all of which are influenced by everything around us as we navigate our day-to-day life. Because of this, it is important to understand how the world impacts us, maximizing things that benefit us and minimizing those that do not.  

Design Description (Design representing persona type: Emerging Tech Studio, Director): 

My banner was based on a technology studio director’s journey to campus. I found the contrast between the beginning and end of his journey very interesting and wanted to share that through this piece. As he got closer to campus, his attention to detail and awareness of his surroundings grew exponentially, which was a strong contradiction to his mindset as he left his house. I used a pair of glasses as the primary imagery to connect the piece more personally to the persona since he wore glasses, as well as to convey the story through his point of view. Along with the glasses, various other design elements, such as color, were used to emphasize that contrast and draw viewers’ attention to both the calm beginning and the hectic ending of his journey. 

Emerson Lepicki 

Emerson Lepicki, a Visual Communications Design student. I am interested in motion graphics design and working with video creation. I currently explore this through working as a social media manager and video editor for a nonprofit organization. The most interesting part of design for me is turning flat ideas and storyboards into engaging narratives.  

Perspective on Wellbeing:  

To me, wellbeing means finding time for myself. It is easy to become anxious and overwhelmed when things get busy in my life, and so it’s important to take time for oneself and ground myself. Wellbeing doesn’t just mean taking care of our physical body, but our mental health as well.  

Design Description (Design representing persona type: Medical Center, Physician): 

My design focuses on chaos, from congested highways to overwhelmed hospital floors, and how in the midst of it we meaningfully connect with others. Checking up on loved ones, making sure coworkers look after themselves, and holding a patient's hand during a tough moment are ways a doctor connects and guides others in their journey to well-being. The journey to work is more than just traffic; it’s an open opportunity to positively impact someone's day. 

Nancy Hohl 

Nancy Hohl, a fourth-year student going into my third year in Visual Communication Design. I'm most passionate about visual storytelling and connecting with broader audiences through media. I enjoy reading, drawing, and staying at home. My goal this summer is to finally start painting. 

Perspective on Wellbeing:  

To me, the journey to wellbeing is a constant personal process of reconnecting to both one’s inner self and the outer world around us. It’s important to have time to yourself doing things you love while also maintaining external routines. Balancing emotional and social upkeep are what I most emphasize. 

Design Description (Design representing persona type: Wexner Center for the Arts, Visitor): 

This design abstracts the morning journey of a visitor to the Wexner Center. They drew inspiration from music and nature, so I used those motifs to structure my work. The treble clef serves as a non-linear road through the day, supported by natural and man-made symbols one may come across. I emphasized saturation and texture so the viewer will also immerse themselves in the journey and take time to consider the world around them. 

Phillip Biondo 

Phillip Biondo, a Visual Communication Design student at the Ohio State University. I am pursuing meaningful experiences through design, technology, and cinematography. I enjoy running, seeing live music, and waterskiing. 

Perspective on wellbeing: 

Balance is important. Along with faith, it involves knowing how to maneuver things in a way that best serves you and not being afraid to change your situation if it isn’t working. You owe yourself grace with ‘failures’ to become stronger. 

Design Description (Design representing persona type: Ohio State Faculty, Professor): 

The professor finds himself between two campuses, commuting at the mercy of unpredictable traffic and morning rotations. I resonated with the idea he shared about taking control of what you can and finding peace with the things you can't. My design depicts this sense of making the most of your situation, even in the mundane. It encourages not fearing the reactions of others or worrying about being a spectacle. Prioritize yourself and romanticize the process.