Alex Cieslinski
Main Logo: The logotype utilizes a fun and organic font that provides a natural yet modern look. The intricate aspects of the ‘g’ became their own graphic elements throughout the rest of the brand development and identity.
Website: The Apogee Place website is the main source of information about what the hotel offers as well as booking your stay. It is crucial that the website’s interface reflects the natural yet clean style but still prioritizes clarity and an enjoyable user experience.
Social Media Highlighting Products: Thoughtful and well-chosen toiletry products serve as a subtle but impactful touchpoint that can enhance comfort, reinforce brand values, and contribute to a positive, lasting impression of the hotel.
Social Media: Social media plays a vital role in modern hotel promotion by enabling brands to reach and engage with potential guests in real time, build lasting relationships, and showcase the unique qualities of their properties.
Billboard: These displays can be used around different cities to peak interest and encourage people to look into Apogee Place and the wellness opportunities we offer.
Print Materials: Postcards are a versatile tool in hotel marketing, offering both a memorable keepsake for guests and a direct marketing tool for driving future bookings.
Environmental Design: This hotel lobby exudes a serene, welcoming atmosphere with its use of natural finishes and abundant greenery, creating a space that feels both modern and grounded in nature. Brand elements are carefully placed to ensure that the brand’s identity feels present without overwhelming the space.
Apogee Place
Vacations are often seen as the perfect escape for those overwhelmed and in need of stress relief, but sometimes they are anything but. There has been an overall broader cultural shift toward prioritizing health and wellness but a lack of customized travel spaces and experiences that support this goal. Apogee Place is a personalized hospitality experience that prioritizes travelers’ mental health & mindfulness and encourages them to explore nature and its benefits. Located within the heart of some of America’s most beautiful national parks, this brand intends to merge the importance of traveling to relieve stress with how nature can be involved in exercising the best practices for the mind & body. I used the beauty, popularity, and recognition of United States National Parks to assist the brand in drawing travelers to Apogee locations. This allowed me to create supplemental identities with unique aspects to each park’s specific location while being cohesive with the main brand. With a blend of luxurious spaces, restorative therapies, and mindful practices, Apogee Place invites you to embark on your wellness journey, fostering a deep connection to yourself and the surrounding natural beauty.
Alex Cieslinski, a graduating visual communication designer, is passionate about crafting visually compelling narratives that effectively engage audiences through her creative work. Her areas of expertise include brand identity design, typography, print products, and digital user experiences, all guided by empathy and intentionality. She is originally from Rochester, New York, and finds inspiration from her surroundings and peers that push the boundaries of design to deliver meaningful experiences.
You can check out more of Alex’s work at https://cieslinski3.myportfolio.com/
