AwareCare

Ava Berzinsky

Visual Communication Design, 2021

Affordable healthcare resources provided by nonprofit organizations are often underfunded, under-marketed, and consequently underused. With roughly 6.5% of Columbus residents uninsured, and hundreds of thousands under-insured because of gaps in their healthcare plans, information about affordable resources is needed. AwareCare bridges this gap through a comprehensive database of free and affordable healthcare resources and spreads awareness about this tool, in a multimedia campaign.

AwareCare’s city-wide campaign meets the uninsured and under-insured where they are by directing them to skilled healthcare providers who are ready to serve their needs. This system empowers nonprofit organizations to fully invest their resources into meeting the needs of the under-insured while immensely extending their reach.

Ava Berzinsky project image 1 — Our positioning statement is what we hope our audiences will remember about AwareCare after interacting with our brand.

Ava Berzinsky project image 2 — The core of our brand is a bidirectional system that revises the existing user journey to prioritize the experience and wellness of resource participants.

Ava Berzinsky project image 3 — AwareCare.org is the central hub for affordable healthcare resources in Columbus and requires no membership or fees.

Ava Berzinsky project image 4 — AwareCare’s Instagram account shares news about the resource as a whole.

Ava Berzinsky project image 5 — Citywide billboards bring awareness to the organization and its partners.

Ava Berzinsky project image 6 — Bus stop posters inform a large population of resource participants who often depend on public transportation to navigate the city.

Ava Berzinsky project image 7 — Outreach events provide Columbus residents the opportunity to borrow AwareCare iPads and phones to contact and schedule with affordable healthcare providers.

Ava Berzinsky (she/her) is a fourth year Visual Communication Design student at The OhioState University. With people’s needs & values at the forefront of her research, Ava is passionate about co-designing with clients & other designers throughout the entire design process. She is pursuing careers that encourage continuous personal growth & promote interdisciplinary collaboration.

Filters: 2021, Undergraduate Studies, Visual Communication Design, Undergraduate Capstone Project