Nicholas Lo

Industrial Design, 2017

Beeble provides a smaller, cheaper, and more intuitive epinephrine auto-injector to ease thelives of those affected by severe allergies.

This innovative pneumatic design replaces the market leader’s spring-loaded system,minimizing user failure and allowing for a smaller product, ergonomically considered for maximum control. Beeble’s playful design semantics projects a sense of style and reliability. Its cheerful color palette provides cues for an intuitive experience while the mobile application lends reassurance as it guides the user through the auto-injection process.

As one of the 50 million in the US affected by allergies and who relies on these devices,Nicholas recognizes the need for a cheaper, more convenient product. Beeble revolutionizes the epinephrine auto-injection system by providing a readily accessible, affordable, dependable and easy to use life-saving option for all.

His constant creative drive and impressive curiosity for the human condition are the motives that have led Nicholas Lo through the Industrial Design field at Ohio State. With his minor in engineering sciences, he combines the imaginative and innovative nature of design with the mechanics and functionality of manufacturing to become a well-rounded creator. He has held multiple internship positions in the design field around the country and is looking forward to returning to his hometown of Cincinnati, Ohio to start his professional career as an Innovation Designer.