BesexE

Shaylee Shepherd

Visual Communication Design, 2023

Through research I found that the current sex education experience lacks ease, comfortability, and unbiased constraints to knowledge. I found the best solution to this problem was to use the existing familiarity and outreach accessibility that Tiktok and other social media platforms have, to design a new normalized experience around sex education that is inclusive, reliable, and fun!

besexE works to change negative connotations related to sex education, by turning to the existing location of information consumption and making it a place for reliable Education and Learning: social media. Providing reliable and accurate sex ed through places like Tiktok and Spotify, besexE bridges the gap of curiosity and desire for information, while retaining ease and privacy while doing it. Using real voices of everyday people - from professionals to college friends - topics ranging from relationships to masturbation are discussed in an educational manner that improves the health of those engaging with besexE. This campaign is designed to be trendy to encourage viewers to share this knowledge with their peers and partners.

Shaylee Shepherd project image 2 — The existing journey has major pain points, ultimately being an uncomfortable, unhealthy experience due to the lack of easily accessible, reliable, and entertaining information. besexE turns this journey into a fun, educational experience that vastly and easily hits the mark for the target audience.

Shaylee Shepherd project image 3 — besexE is brought to life through an animated educational Tiktok, brand identity guidelines, a podcast promotion, and apparel designs.

Shaylee Shepherd project image 4 — Based off research finding that people have a desire to learn this information, but primarily in private, providing an educational Tiktok is a way for users to comfortably become educated.

Shaylee Shepherd project image 5 — Identity guidelines were created to maintain cohesiveness throughout the campaign, as it intends to expand for further outreach.

Shaylee Shepherd project image 6 — The design of the podcast and promotional video are an example of how this large topic can be broken down and discussed in different forms for more specific audiences.

Shaylee Shepherd project image 7 — Apparel and additional applications such as stickers and phone case designs were made to be trendy; to be a campaign people want to be a part of, wearing and sharing to spread the message and normalize these conversations.

View Thesis Documentation Here!

Shaylee Shepherd is currently a senior Visual Communication Design major at The Ohio State University minoring in Human Development and Family Science. Her mind is a constant reel of creative thinking and problem solving. She is passionate about how design research can work to enhance the longevity of sustainable design solutions; solutions that are built to be flexible and last in our ever-changing world. She is eager to put her skills, knowledge, and passions for involvement into designing for a better tomorrow.

View Shaylee's other project in here!

Filters: 2023, Undergraduate Studies, Visual Communication Design, Undergraduate Capstone Project