Katelin Coogan

Visual Communication Design, 2017

Blossom is a streamlined testing and personal information system that reduces anxiety in women experiencing an unplanned pregnancy by preventing information overload. It addresses the need for fast, accurate, and personalized pregnancy information the moment a woman finds out she is pregnant.

The system starts with a digital smart-stick that connects to the Blossom app. This combines the actions of a pregnancy test and provides information about their individual pregnancy experience from conception to birth. By removing the overwhelming amount of unrelated pregnancy information and predicting the pregnancy journey, Blossom reduces anxiety. After users link their medical history, Blossom uses algorithms to predict their unique pregnancy journey and inform them about what actions to take each step of the way. The app also allows women to find doctors and support groups in the area to connect with them and help build a positive community.

Katelin Coogan is a 2017 graduate of the Visual Communication Design program at Ohio State. Her interests include UX design, motion design, and research. When she is not designing, she enjoys traveling, cooking, volunteering, and spending time with family and friends.