Connor Mitchell

Visual Communication Design, 2016

Breeze is a responsive wayfinding system that enables you to walk the streets of Chicago with confidence and ease. Explore the city at your own pace, from Willis Tower to the shores of Lake Michigan, and discover the true heart of the city on the way.

Walking is the best way to see all Chicago has to offer. However, this is a daunting task for most people who are not familiar with the city. Mobile navigation is a great resource, but our reliance on looking at the map can be a major distraction, causing users to focus more on where they are going rather than enjoying the process of getting there. These distractions can also pose some personal safety risks.

Breeze utilizes the back-end navigation functions of your smartphone, pairing your device with digital signs known as waypoints. These waypoints are located all across the city and act as your visual guide as you walk block by block to your destination. They recognize your unique device and provide personalized directions, eliminating the distractions caused by the need to repeatedly check your phone.

With Breeze you can see the city, not your screen.

Connor Mitchell is a 2016 graduate of the Visual Communication Design program at Ohio State. While he will start his professional career in branding, his other interests include motion graphics, experience design, interface design, and environmental graphics. Connor also graduated with a minor in English, and has confidence in his research, strategy, and copy writing skills. 

He also enjoys being outside, spending time with friends and family, cooking, and doing just about anything that’s competitive.