This poster presents current apparel shopping habits and mindsets of millennials based on their perceptions and practice of “Fast” and “Slow” Fashion. Data were collected through two phases of design research with the permission of an Institutional Review Board at The Ohio State University. The first phase was an online survey consisting of open-ended questions collected from over a hundred millennial college students. A thematic coding guide was used to gauge where participants fell in the scope of “Fast” and “Slow” Fashion. The data collected from the survey helped the researcher to identify patterns in shopping and caring for clothes from the Millennials’ perspective. In the second phase of the research, participatory workshops were conducted with smaller groups of participants selected from phase one. Visual thinking and user journey mapping activities were conducted to gain a deeper understanding and develop insight on what the Millennials do, think, and feel about responsible consumption.