Sara Riedel

Visual Communication Design, 2017

The need for a confidence-building system that better addresses the issues possessed by middle school girls evolved into CoCo: a two part system for girls and their female networks that uses their strengths to connect them to their celebrity role models, which will allow them to engage in activities of self-reflection and empowerment as a form of confidence-boosting.

First, users participate in the Launch Party, which creates a venue for girls to connect, and build trust, with their network. Their CoCo network can be comprised of any female-identifying group; from Girl Scouts to their soccer team!

The rest of the action happens on the CoCo website! Users sign in to their customized profile to see their network of friends and celebrity role models. CoCo is a blogging website, so girls can read their friends’ posts, or write their own about their hobbies, thoughts, or feelings.

Sara Riedel is a 2017 graduate of the Visual Communication Design program at Ohio State. Her interest in design began in high school with a web design class, and has flourished during her time at Ohio State into a love for information design, branding, and design for good. In her future career, Sara hopes to work with nonprofits and government sectors, but in the meantime, she is enjoying learning as much as possible about all fields of design.

View more of her work at here