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ConsuME: At a Higher Level

ConsuME: At a Higher Level

Nick Romanowski

Visual Communication Design, 2021

The rise of the middle class in any capitalistic society means a number of things: a large one being the dawn of rampant consumerism. Our consumption habits, however, can often have dangerous consequences. Abusive labor practices, climate change, problematic corporate agendas influencing society, and more. One of the potential solutions to this growing problem is encouraging more ethical consumption habits.

ConsuME: At a Higher Level tackles this issue in the form of an immersive, pop-up exhibition space that leverages visual and Augmented Reality experiences and environments to inform, inspire, and empower consumers to make more ethical decisions. The installation is designed to be placed in a busy shopping hubs where it can educate consumers as they go about their shopping.

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A diagram illustrating the layout of the exhibition space.
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Renders of the exhibition inside a shopping mall.
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Highlighting signage on the exterior of the exhibition detailing its use of Augmented Reality.
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An explanation of how Augmented Reality is used in this exhibition and an example using content from Ben & Jerry’s.
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The collaged visuals for Fairphone and Patagonia and a brief description of the brand qualities highlighted.
Nick Romanowski

Nick Romanowski is a 2020 graduate of The Ohio State University with a BSD in Visual Communication Design and a minor in Studio Art: Art & Technology. He is a visual artist and designer interested in the use of technology to enhance storytelling and foster connection. His design focuses are in the fields of emerging media and immersive entertainment and he would like to pursue a career in exhibition or interactive environment design.

See student’s other work at website

Filters: 2021, Undergraduate Studies, Visual Communication Design, Undergraduate Capstone Project