Hannah Kruse

Industrial Design, 2015

Reimagining the stadium concession experience.

Fan experience at stadiums is a major consideration for all events. However, the experience associated with concessions has largely been ignored. Through field research and interviews, the Crave System was developed. The key strategies include a pre-ordering service with vouchers and a "Fast Pass" for season ticket holders, a reorganized space, a new ordering system and a post-game discounted food service. Incorporating this structure into any concession environment helps decrease perceived wait times and costs while improving efficiency and overall fan experience.

As a figure skater and classic movie lover, Hannah Kruse has come to understand the pursuit of effortless perfection and story telling. Through her work, she aspires to inspire before she expires.