Victoria Billingsley

Visual Communication Design, 2015

In the United States an average of 28 people die daily from drunk driving collisions. The rate of drunk driving is the highest among college aged students and recently graduated students; approximately 80% have driven drunk. Although the majority of students have driven drunk the amount of sober students has increased over the last 20 years and presents a unique opportunity to help end drunk driving. How do we get the ever growing population of sober students connected with the intoxicated students to get them home safely?

Dezi: A free ride share application dedicated to promote sober and safe driving among the college community.

Victoria Billingsley is a Visual Communication Design graduate, her passions lie in creating connections and building relationships between people--because of this, print and identity design bring her the most joy.

Her process always begins with research, whether it is bench marking or surveying users, research is the strong foundation that allows for design that not only has form but also function.