The goal of my thesis project was to create awareness for The Ohio State University’s Young Scholars Program. The program is funded by Ohio State, currently bringing in around 120 students a year. Ohio State having an enrollment total of 57,466 as of Fall 2013. With only 3,242 being African American and 1,949 Hispanic. It is important to give students from economically challenged backgrounds the opportunity to increase these numbers not only at Ohio State but other public universities around the U.S. It is vital that the program is marketed to students, parents, district staff, university officials and the general public. I have created a new branding system for the program, marketing materials and a promotional video, along with a tool kit that can be used to connect current scholars with one another.

Jacyna M. Ortiz is a senior, receiving her B.S. in Visual Communication Design from The Ohio State University. Upon receiving her degree in August of 2014, Jacyna plans to travel the world while practicing design and teaching English as a foreign language. Committed to leadership and the empowerment of women, Jacyna serves as events cochair for student organization: Society of Sisters. Jacyna interests are meeting new people, inner city children support, tattoos and all things chocolate.