Honda Grocer Companion

Madyson Webb

Industrial Design, 2023

The Honda Grocery digital vehicle app was developed as a partnership project with HONDA, investigating how to increase competitiveness with their next-gen vehicles by observing future grocery shopping trends and redesigning the cars' assistive aspects to improve this experience during grocery store pick-up.

Technology is the leading force in redesigning our systems and products. This brings into question how the future of grocery stores and vehicles will cohesively blend into our everyday lives and activities.

This app is a digitalized feature implemented in the vehicles hub center to promote the importance of future vehicle development, while also improving the pain points of grocery shopping online. The app encourages engagement between the user and the fulfillment workers to improve communication and build mutual trust in the online shopping process. The goal of the app is to allow the customer to easily shop without leaving their car during the typical grocery shopping experience.

Madyson Webb project image 2 — The user journey of the customer using the app inside the vehicle.

Madyson Webb project image 3 — Displays the home page's functions and the opening image once the app is pressed.

Madyson Webb project image 4 — Displays the customer's shopping screens and user choice. Here customers and also pre-save recommended meals from the grocers to their account.

Madyson Webb project image 5 — Once your cart is finished, select a grocer available and send it to them. You can then virtually shop with them from your car's screen dashboard.

Madyson Webb project image 6 — Displays the screen the customer will see while processing and confirming the cart. This screen is also where the customer confirms that they have acquired all their items to a satisfactory level.

Madyson Webb project image 7 — Other features include, a location finder, built-in GPS, and payment section.

View Thesis Documentation Here! (opens in a new window)12.09 MB

Madyson Webb is a designer from a small town in Port Clinton, Ohio. She is a senior Industrial Design major who will graduate in the Spring of 2023. She is particularly interested in UX design, research-based design, and public health matters. Following graduation, her dream is to travel the world exploring nature and landing a job at a game company doing user experience research and UX design. Outside of design, Madyson loves all things playful and interactive. She enjoys to sing with her acapella group on campus, play video games, and is passionate about working out.

View Madyson Webb’s other project at here!

Filters: 2023, Undergraduate Studies, Industrial Design, Undergraduate Capstone Project