Danny Kraft

Industrial Design, 2024

The partnership with Huntington Bank resulted in the creation of the Spend Sense app, aimed at helping customers manage spending habits for better saving. Users can set a daily budget aligned with their savings goals. The app features a widget on phones and digital watches, displaying daily spending limits and updating with each purchase to prompt mindful spending. Unlike similar apps, Spend Sense offers real-time tracking to maintain savings goals. It empowers users to make informed spending decisions, fostering financial responsibility. In a time when savings are often neglected, Spend Sense serves as a constant reminder of the spending-saving link, encouraging users to meet their financial goals and secure their future.

Danny Kraft is a senior industrial design student from Columbus, Ohio. Drawn to the field through a passion for design and creative solutions, Danny has a passion for sports and has spent the last year leading Ohio State Football design direction. After graduation he plans to work for an athletic department as their graphic designer.

You can find the rest of his work at www.dannykraft.com