Indulgence Homemade Ice Cream
Allie Rhule
Visual Communication Design, 2023
For Dan Rhule, what started as a hobby quickly grew into a flourishing small business. Indulgence sells small batches of ice cream to individuals and several restaurants in Columbus, OH. With five years until retirement from his full-time job and the opportunity to expand the business, it’s time for Indulgence’s visual identity to get a rebrand.
Rebrand Indulgence Ice Cream in a way that expresses the values of community collaboration, high-quality products, and excellent customer service. The design needed to be smooth and fun-but-refined to reflect the brand’s mix of delicious, gourmet-level ice cream with a personable, cheeky personality. The resulting logotype utilizes elegant yet soft and playful letterforms that interact with each other and form the shape of dripping ice cream.
![Allie Rhule project image 1](/sites/default/files/styles/100/public/2023-09/03_rhule-banner.jpg?itok=0OjQmbvp)
![Allie Rhule project image 2](/sites/default/files/styles/100/public/2023-09/01_rhule-img1.jpg?itok=KwnxJxRO)
![Allie Rhule project image 3](/sites/default/files/styles/100/public/2023-09/01_rhule-img2.jpg?itok=BxGCo_UW)
![Allie Rhule project image 4](/sites/default/files/styles/100/public/2023-09/01_rhule-img3.jpg?itok=MYPeDBRb)
![Allie Rhule project image 5](/sites/default/files/styles/100/public/2023-09/01_rhule-img4.jpg?itok=25Ms-6tl)
![Allie Rhule project image 6](/sites/default/files/styles/100/public/2023-09/01_rhule-img5.jpg?itok=tQxUkyV9)
![Allie Rhule project image 7](/sites/default/files/styles/100/public/2023-09/01_rhule-img6.jpg?itok=61L2MlBq)
View Thesis Documentation Here!
![Allie Rhule](/sites/default/files/styles/25/public/2023-09/02_rhule-headshot.png?itok=ihzfamVm)
Allie Rhule is a 2023 graduate of The Ohio State University with a Bachelor of Science in Visual Communication Design and a minor in Psychology. She views design as problem-solving and tackles challenges with a design thinking approach. Her favorite design fields include layout, branding, and UI/UX. In addition to design, she is passionate about combating substandard housing and systemic poverty in Appalachia with a nonprofit called Mountain TOP.
View Allie's other project in here!