Intrepid: Hiking Coalition

Melina Oliver

Visual Communication Design, 2024

Intrepid is a hiking coalition that focuses on fostering safety and community within the outdoors community. The organization aims to empower users with the confidence and knowledge needed to hike independently. Intrepid believes that everyone should have access to the outdoors and should be able to confidently explore wherever they go.

The Intrepid app plays a pivotal role in achieving this goal, serving as an educational platform for trip planning and preparation with a core emphasis on safety. Integrating with wayfinding signs at trailheads, the app enables users to swiftly identify safety alerts and potential hazards along their trails. Lastly, users can connect with the Intrepid community through social media, allowing users to engage with others and collaboratively plan enjoyable and secure outdoor trips.

The Intrepid Brand is based on empowering members to be independent through bold branding inspired by nature

An Augmented Reality hiking sign. The physical sign shows the users a QR code to scan, which then brings them to the AR sign which shows safety alerts hikers should know before getting on the trail. — An AR wayfinding sign assists hikers by pointing out alerts and potential hazards on their trail

The brochure accompanies the wayfinding signs and gives hikers a physical copy of safety concerns for a trail. This is most helpful for areas that have low signal or for people who are not able to access the QR code on the wayfinding sign

A mockup of Intrepid’s Instagram featuring safety activities for Intrepid members. — Social Media provides Intrepid members to find community and learn safety tips in through clinics hosted by Intrepid

Multiple phone screen mockups of the Intrepid App. — The Intrepid app gives users a wide variety of trip planning resources to make sure members can effectively and efficiently plan a safe hiking trip

Mockups of Promotional Materials including T-shirts, safety vest, bear spray, mugs, water bottles, backpacks, a phone case, and buttons. — Promotional materials help spread Intrepid’s message, “Your Hike, Your Confidence” and allows members to help support the Coalition

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Melina Oliver is a 2024 graduate from The Ohio State University, with a Bachelor of Science in Visual Communication Design and a minor in Studio Arts, with a specific focus on Art & Tech. Melina is passionate about making meaningful connections through her work through focusing on human-centered, intentional design. She is passionate about branding, UX/UI, and emerging technology.

To view more of her work, check out her website here.

Filters: 2024, Undergraduate Studies, Visual Communication Design, Undergraduate Capstone Project