Jessica Malony

The image contains three phone screens displaying Chronical’s home screen, symptom analysis screen, and symptom logging screen. The background is a light beige with a strip of rich blue pattered with yellow and pink flower illustrations. The image says, “Join Chronical” with the tagline “sharing your health story.”

An advertisement for the Chronical App featuring key screens and branding materials.

A mockup of a Chronical Brand sticker using the brand’s colors and illustrations.

This image shows an Instagram carousel advertising an upcoming Chronical podcast series. The first image has a multicolored, warm, background and announces the podcast series with dates. The second image has a microphone graphic and a picture of Dr. Copeland who will be speaking about dysautonomia on November 11th. There is a flower illustration atop the beige background. The third image announces three speakers from the medical community, the dates of their podcasts, and a beige feather quill with the w

An Instagram carousel done for Chronical advertising a podcast series.

The image features Chronical’s branding images including primary and secondary icons in yellow, pink, and blue with accents of beige and black. There is also an illustration of a doctor and patient connecting through digital media and two patters, one made up of feather quills and the other illustrated flowers.

A collection of Chronical’s branding materials including marks, illustrations, and patterns.

Key screens from the Chronical app that display primary information sharing and community building features.

This image shows a middle aged woman with a laptop in her lap as she sits on a grey couch with a warm tones living room in the background. The screen of the computer shows a Chronical advertisement with three phone screens displaying Chronical’s home screen, symptom analysis screen, and symptom logging screen. The background is a light beige with a strip of rich blue pattered with yellow and pink flower illustrations. The image says, “Join Chronical” with the tagline “sharing your health story.”

Mockup of Chronical Advertising material in use.

This picture has a forest green background and the word “merchandise” in beige. The image is made up of mockups of merchandise including a hoodie, t-shirt, stickers, mugs, a mask, and two tote bags all with Chronical branding.

A collection of Chronical merchandise featuring branded stickers, mugs and apparel.

Chronical

Current tools and resources for people suffering from chronic conditions are clinical, complex, impersonal, and inexact. Specifically, tracking data for doctors and self-management is reported as overwhelming, or too much work for people already overwhelmed by their condition/s. In my research, I wanted to understand the pain points of tracking health data for patients across demographics, including the guardians of people suffering from chronic conditions. After doing a media scan, sending out a survey, and interviewing people suffering from chronic conditions or caring for someone suffering from chronic conditions, I found that engaging patients in their own healthcare is difficult due to fatigue and lack of education. Additionally, tracking data is physical and emotional work. While self-management is the most widely available resource for people with chronic illness, who represent nearly half the population, education on how to track data, what data to track, and what to do with that information is inaccessible and difficult to comprehend, especially when fatigued and in pain. I designed the visuals for an app and awareness brand to be used across demographics from any location. Chronical functions as a one stop shop for logging, storing, and sharing your health information; as well as providing opportunities for education, personal analysis, and community building. It is a warm and inviting application that walks users through the process of what information to track, and how to track it. The app is designed with the intention of offering compatibility with medical devices such as Dexcom, Fitbit or apple watches, in order to streamline data sharing and simplify the tracking process. Additionally, users are intended to connect the app to common medical portals such as MyChart in order to store medical records, lab work and imaging without having to individually import the information. All information stored on Chronical is meant to be easily exported with the opportunity to add notes on your personal experiences and questions about them in order to be prepared and share your data with your medical team. Currently, Chronical is a prototype that would require coding and AI integration to be fully usable by the public.

Jessica Malony is a Visual Communication Major who cares about using design to connect with people’s emotions. Through their work they aim to communicate efficiently, as they believe Visual Communication is about the accessibility of information and transcending barriers. Jessica brings a sense of empathy into both their work and interactions with people. They have successfully completed multiple internships working with branding, print design, social media and marketing amongst other things.

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Filters: 2025, Undergraduate Studies, Visual Communication Design, Undergraduate Capstone Project