Dana Richardson

Visual Communication Design, 2024

There is so much to do and see in Las Vegas, Nevada. From shopping on the strip to catching a Raiders game, and betting at a casino, touring iconic architecture and landmarks, as well as lounging by a pool. Las Vegas is fueled by its exciting atmosphere and heavy tourism all year round. So why not add an NBA team into the mix?

Las Vegas would be the perfect city to expand the NBA franchise to as it not only hosts the Annual NBA Summer League, but it is also the gambling capital of the world.

As sports betting is on the rise, it only makes sense that Las Vegas would be home to a variety of professional sports teams, which should include an NBA team. Through design, the Las Vegas Scorpions brand highlights the historic city, the players, and the fans. My goal was to create a team that the Las Vegas and NBA community will root for.

Through research on the city of Las Vegas and other NBA teams across the United States and Canada, I designed the key elements an NBA team must possess. This includes the brand, social media and website pages, merchandise, uniforms, print graphics, an animated mark, a mascot, an arena, and a promotional video.

Dana Richardson is a Visual Communication Design student graduating from The Ohio State University in May of 2024. She minored in Communication Technology and has an interest in social media, branding, and hopes to work in the sports industry. Throughout her time at Ohio State, Dana was a member of Kappa Alpha Theta sorority and Block O. She is also a Media, Marketing, and Communication scholar. Dana volunteered as a Digital Student Manager with The Ohio State Women’s Soccer team during their 2022 season and was a Creative & Branding intern with Ohio State Athletics.

If you are interested in Dana’s work, you can access it here.