Leaf

Amber Lanese

Visual Communication Design, 2021

Leaf is an app that helps readers enjoy discovering books online, with an online book searching experience that is personable, customizable, informative, and fun. This design system includes a developed brand, an app platform, a poster series, marketing materials, and a promotional video.

The app generates a custom browsing space that is curated to each reader's tastes. The app is constantly offering book options in the genre's a reader follows, all while flagging books that the app thinks a reader will like most. With the easy scrolling motion and the large book cover visuals that have tags to get a reader interested, the app has a strong information hierarchy to help readers engage with the key elements of any book. Leaf helps readers find books they are going to like faster, all while maintaining a sense of trust, in a space where readers can truly feel like they belong.

Amber Lanese project image 1 — The design system includes a developed brand with an app platform.

Amber Lanese project image 2 — Merch and promotional items for readers wascreated to drive the brand forward, such as tote bags andbookmarks.

Amber Lanese project image 4 — The three main browsing screens of the App.

Amber Lanese project image 5 — The three main searching screens of the App.

Amber Lanese project image 6 — Merchandise and promo material.

Amber Lanese project image 7 — A Poster series that would be placed in bookstores to promote the app.

Amber Lanese is a 2021 graduate of The Ohio State University with a BSD in Visual Communications Design, and a 2018 graduate of the University of Cincinnati, Blue Ash College, with an AAB in Applied Graphic Communication Design. She is passionate about creating designs that solve problems through research-backed solutions. She is an avid reader, wishful creative writer, and creative thinker.

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Filters: 2021, Undergraduate Studies, Visual Communication Design, Undergraduate Capstone Project