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PULSE

PULSE

Bekka Ranalli

Visual Communication Design, 2024

In today’s world, collaboration seems to have gotten lost in the individuality that came with being in COVID lockdown. It is time for artists to regain that sense of community and work with one another to propel themselves forward and onward. Making music is a time-consuming and arduous task that requires many different skill sets and tools that not just anyone has. As a designer, I used visual communication design to create a platform that allows musical artists to find the missing pieces in their own music. PULSE utilizes brand identity and communicative tools to make a space where collaboration is encouraged and celebrated, and inspiration is plenty.

Bekka Ranalli project banner
three desktop screens showing a sign-in page, profile page, and suggested page
A brand look and feel board including a small collage of images, the final mark for the brand PULSE and the colors assigned to the brand (black, white, yellow, orange, red, pink, teal, and navy blue
an image and written breakdown of the explore page, messages tab, create post popup, and edit listings popup
two promotional posters for the brand PULSE on a concrete background
Remote video URL

Bekka Ranalli

Bekka Ranalli is a driven and passionate designer. She graduated from Ohio State University in 2024 with a Bachelor of Science in Visual Communication Design. She currently has a focus in UX/UI design and places importance on understanding her user and their needs. Empathy and individuality are two of the core values that she works to uphold in all of her projects. She has also developed a passion for branding and package design and hopes to find an intersection in all of these fields in the future.

See more of Bekka’s work at https://bekkaranalli.portfolio.site/