Jack McDermott-Sweeney

Visual Communication Design, 2020

Introducing Reclaim, a sophisticated digital laundry service that is reshaping fashion into an industry that respects our planet and is kinder to all people. Reclaim is committed to the development of our sustainable future by helping people make smarter decisions about what’s in their closet, and that begins with transparency. Reclaim stores historical data about each item in your digital closet, such as where its materials were sourced, who in the production cycle came into contact with your clothing, and how much energy went into making it. Using smart microfabric technology, Reclaim can securely track how you use your clothing and make recommendations on how to take care of your favorite items. Reclaim automatically analyzes the materials and condition of your clothing to produce custom cleaning routines, helping you breeze through laundry day and extend the lifetime of your wardrobe.

Jack McDermott-Sweeney is a designer and creative thinker with a passion for great user experience, digital interaction, product strategy, and dark-roast coffee.