Dylan Bertram

Industrial Design, 2016

SIGNAL is an intelligent bicycle light working to combat cycling collisions. In 2013 there were 48,000 injuries and 743 fatalities to pedal-cyclists due to motor vehicle accidents. 39% of these fatal crashes happen during low light conditions between 6:00pm and 12:00am. To combat these statistics, SIGNAL increases visibility and informs drivers and pedestrians of your intended movements. Sensors that read you determine whether you are turning or braking and if it is a low lighting condition. With a simple rotation, the head of the light can be directed to the rear to accommodate straight and drop bars. SIGNAL is a handlebar-end cycling light that is designed to be as intuitive as riding a bike.

A mechanically minded designer with a passion for hands-on learning, Dylan Bertram is an upcoming Industrial Designer looking to push products’ potential. With the belief that the most successful designs are intuitive to the user and complexly functional within, Dylan enjoys furthering his understanding of the art of simplification and user interaction through every project.