Bianca Adams

Visual Communication Design, 2018

Sona is a retail shopping system designed to inspire and engage consumers by implementing a new buying model integrated with a mobile app.

Sona is a three-part system; the store space, mobile application, and employee roles. Sona is designed in a way that virtually any single brand store can adopt the Sona system into their retail environment. Through this system, personalization, efficiency, and shopper confidence become the fore-front of the shopping experience.

Bianca Adams is a 2018 graduate of the Visual Communication Design program at The Ohio State University. Beginning with her love for photography and her passion for working with people, she fell into the world of design. She is passionate about working collaboratively and creating meaningful designs. She is interested in branding, research, brand expression, typography, and retail design. Outside of design, she enjoys cooking, traveling, and spending time with loved ones.