Spark

Elsa Mabey

Visual Communication Design, 2023

The population of Columbus is incredibly diverse yet this is not reflected in local parks and green spaces. Many people lack the transportation, resources and knowledge needed to access and enjoy these spaces. Due to historical contexts and current social climates, many individuals from minority groups feel excluded from the outdoors.

Spark is a marketing campaign that aims to increase engagement in the outdoors by making these spaces more inclusive as well as culturally relevant. We want to help people recognize both the physical and mental health benefits of spending time in nature. Additionally, we want to encourage people to bring their own passions to the outdoors while exploring new interests. By partnering with local organizations such as COTA (Central Ohio Transit Authority) and Stonewall Columbus we can provide increased accessibility and opportunities.

Elsa Mabey project image 2 — Use the Spark website to learn about the mission and goals of our campaign. You can sign up for classes, learn about upcoming events and read or share stories.

Elsa Mabey project image 3 — We have digital bus shelter ads placed by COTA bus stops to capture the people who make up Columbus’ parks.

Elsa Mabey project image 5 — Spark merchandise allows you to help spread the word about our campaign while you’re recreating outside.

Elsa Mabey project image 6 — Our reusable tote bag comes in fun patterns and is made from all natural materials.

View Thesis Documentation Here!

Elsa Mabey is a design student at Ohio State with a focus in environmental and sustainability studies. She highly enjoys illustration and branding work. She feels most joyful spending time outside in nature and is always up for an adventure. Using design as a way to effectively reach people she hopes to spark this same passion in others.

Filters: 2023, Undergraduate Studies, Visual Communication Design, Undergraduate Capstone Project