Tilly

Tilly

Aimee Liou

Visual Communication Design, 2022

As a response to improving the utility-paying experience, Tilly is an app for all things utilities. This design system includes brand identity, an interactive app, social media marketing materials, and a promotional video.

Tilly has three key features: pay, track, and learn. With pay, users can review upcoming bills and recent payments. Users can also receive insight into their daily usage and spending by taking advantage of Tilly’strackfunction and connecting their utility company accounts. Lastly, with learning, users will build sustainable habits — helping them save both money and energy.

Tilly brings together all utility accounts to conveniently make payments, gain insight into your consumption, and empower residents to conserve.

Aimee Liou project image 1
The Tilly mark and a couple of app screens.
Aimee Liou project image 2
A collection of screens and components.
Aimee Liou project image 3
Typography and color choices for Tilly’s visual language.
Aimee Liou project image 4
Statement of intents that highlight what Tilly can accomplish.
Aimee Liou project image 5
Three main features of Tilly:pay, track, and learn.

View Thesis Documentation

Aimee Liou

Aimee Liou is a 2022 graduate of The Ohio State University with a Bachelor of Science inDesign degree in Visual Communication Design and a minor in Social Psychology & Personality. She is a visual and product designer enthusiastic about solving complex problems and building simple and delightful user-centric experiences. She believes good design includes recognizing order within chaos and ambiguity, asking the right questions, and a willingness to fail and learn.

View Aimee's other work at here!

Filters: 2022, Undergraduate Studies, Visual Communication Design, Undergraduate Capstone Project