Lauren Moeller

Visual Communication Design, 2019

Wayfind is an interactive system of wayfinding and signage that connects people to their environments.
Utilizing user preferences and needs, each sign in the system transmits a signal to mobile devices. The mobile application will work with each sign individually to send signals to the users, allowing them to understand upcoming barriers, hotspots, traffic, construction, popular destinations and navigation services. As a whole, Wayfind provides a solution to existing signage systems that may be non-inclusive and confusing. This new system of signage and wayfinding tests and challenges existing rules, in order to cater an experience to benefit all users.

Lauren Moeller is a 2019 graduate of The Ohio State University, with a major in Visual Communication design and a minor in Entrepreneurship and Innovation. As a designer, she seeks to own creative excellence at every touch-point. She’s a passionate student of real-world design, users, trends and culture. Through listening, learning and collaborating, she advocates for work that leads to excellent insights, brand development and overall client satisfaction. While design is her passion, for fun she enjoys recreational flying, aerial photography, as well as hiking and other outdoor activities.

View more of her work at here