Journey Towards Wellbeing: Exploring the Emotional Landscape of Driving to Campus
An academic collaboration between CampusParc and the Department of Design by engaging students to explore opportunities and propose solutions (environmental and digital) that would: contribute to an overall positive experience with the university; contribute to customer comfort level in approaching and finding parking and reaching their destination; improve the overall customer journey and CampusParc brand perception.
Keywords
Customer Journey, Photographic Design, Brand Design, Storytelling
Advising Team
Peter Kwok Chan, Department of Design
Paul Nini, Department of Design
Ben McCorkle, Department of English
CampusParc Brand Team
Student Team
Afure Adah, Design MFA
Preferred Qualifications and Skills
Ability to visualize concept scenarios highlighting customer’s interaction and situations.
Interested in visual narrative design and photographic design.
Interested in design collaboration and participating in field/user research.
Proficient in graphic design software such as Adobe Creative Suite to create visually appealing and engaging visual materials.
Additional Information
Embarking on the journey to the university campus encompasses a range of emotions and experiences, each imbued with significance and meaning. Whether it’s a graduate student preparing to present a pivotal research proposal, a nurse eagerly anticipating the care of a young patient, or an artist excitedly attending a performance addressing the climate crisis, each journey can evoke feelings of anticipation, uncertainty, hope, appreciation, or any of a number of other emotions.
Journeying Towards Wellbeing: Exploring the Emotional Landscape of Driving to Campus is a collaborative endeavor between the Department of Design, the Department of English, and CampusParc at The Ohio State University. Our goal is to visually capture the diverse emotional experiences of different members of the university community—faculty, staff, students, visitors, event attendees, and medical center patients—as they make their ways to and from campus, each of them navigating a unique professional and personal route. Through this exploration, we aim to inspire thoughtful, imaginative reflections on gratitude and wellbeing, fostering a sense of comfort, health, and happiness among our community members while sparking meaningful dialogues on gratitude, care, and community engagement.