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Visualization Strategies for Industrial Design I

DESIGN 3301: Visualization Strategies for Industrial Design I

Skill development in using freehand sketching for rapid concept generation, form development and communication in the context of Industrial Design.
Credit Hours

Prerequisite: Admission to Bachelor of Science in Design - Industrial Design program; or permission of instructor.


This is an intermediate level course on the tools, technologies and applications of visualization for industrial design, with lecture and studio components. Lecture will focus on current visualization tools and their use in industrial design practice. Studio exercises will augment lecture content through hands-on exercises. Students will be able to apply the principles and methods developed in these lectures and studio exercises to strategically create compelling visuals in support of any design effort. Knowledge and skills obtained throughout the course have applications in higher-level industrial design courses and in the field of design.


By the end of this course, students will:
  • Understand the essential concepts industrial design visualization
  • Understand the essential visualization tools and techniques used in design practice
  • Know how to appropriately and strategically integrate visualization concepts, tools and techniques into a design effort
  • Know their own approach learning a new visualization technique in the future
  • Know how to participate in and facilitate a design team environment

Required technology

  • Miro: A collaborative whiteboard app
  • Microsoft Teams: An alternative tool to facilitate informal communication between students and the instructor
  • Adobe Creative Cloud: software for visual communication

Required Supplies

  • Students will be required to make a significant investment (around $150) to build an analog sketching kit (All available at local art schools)
  • View syllabus to observe extensive list

Semester(s) Offered:


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