An academic collaboration between CampusParc and the Department of Design by engaging students to explore opportunities and propose solutions (environmental and digital) that would: contribute to an overall positive experience with the university; contribute to customer comfort level in approaching and finding parking and reaching their destination; improve the overall customer journey and CampusParc brand perception.
Keywords
Customer Journey; Service Design; Brand Design; Way-finding
Advising Team
Peter Kwok Chan
Paul Nini
Adam Fromme
CampusParc Brand Team
Student Team
Undergraduate (senior level) and graduate design students
Preferred Qualifications and Skills
Ability to visualize concept scenarios highlighting customer’s interaction and situations.
Understanding of wayfinding principles and information system design.
Interested in multidisciplinary collaboration and participating in field/user research.
Proficient in graphic design software such as Adobe Creative Suite to create visually appealing and engaging visual materials.