A team made up of mostly Design students and alumni recently received First Place in the Undergraduate Track of the Fisher College of Business 2014 Business Plan Competition.
The team includes current students Scott Scherpenberg (IND), Andrew Lien (Industrial and Systems Engineering), and alumni Lucas Williamson (IND) and Samuel Silverman (IND).
The Juiceboxx project consists of a protective case for one's MacBook charger that features a clean, simple aesthetic with a unique design that guides the cord into exiting the power supply with a gentle curve, thereby reducing areas of high-stress.
In addition to significantly reducing the probability of cord failure, the case will be manufactured in an array of color combinations to offer the user with a unique identity apart from the standard MacBook user.
Juiceboxx launched their Kickstarter campaign on April 6th, and is currently seeking capital for production costs.