Episode 8 of Thinking through Design is now available. The Thinking through Design podcast features host Adam Fromme as he explores what it means to have a designer’s mindset.

In this episode Adam sits down in person with Fabio Di Liberto. 

Their conversation settled at the intersection of empathy in design and the importance of intentional play in the workplace. At its core lies the concept of contamination theory, advocating for the intentional exposure to diverse experiences and interests as a catalyst for creativity. Fabio underscores the importance of discomfort, curiosity and the role of surprise in this process, challenging conventional thinking and fostering innovation. Overall, they offer a holistic exploration of design as a transformative approach that integrates curiosity and creativity with a deep understanding of human experiences. Their conversation ends with a call to reconsider the way we approach design, emphasizing its potential to create positive change and foster a more empathetic and sustainable future.

Fabio is a visionary designer with a background in architecture and a passion for photography, travel, and philosophy. He combines creativity with purpose, infusing his work with a unique perspective. As the Brand Innovation Officer and founder of Habitus®, a sustainable brand innovation consultancy, he drives meaningful change. Previously, as Brand Director at ISKO™, he focused on global strategies centered around people. With over two decades of experience in brand, product, and service innovation, his mission is to create unforgettable experiences. Fabio is a Fulbright Scholar with a master’s degree in industrial design from Pratt Institute and a degree in Architecture from the University of Palermo.

The podcast is available through OSU Podcasts and Apple Podcasts.

Follow the link to this episode: https://podcast.osu.edu/thinkingthroughdesign/2024/04/11/episode-08-a-call-for-contamination/ 

About the podcast 

It’s obvious that design is all around us, but how designers think through their work is often a mystery. Yet, understanding that process can fuel our own curiosity and creativity. Adam Fromme hosts Thinking through Design as a series of in-depth discussions to reveal the designer’s mindset and realize its value. 

Thinking through Design is brought to you by the Department of Design at The Ohio State University. For general inquires, contact Adam Fromme, fromme.3@osu.edu