Fuled

Lucy Vidmar

Visual Communication Design, 2024

Fuled is a brand that provides fresh, prepared meals to help gym-goers to meet their nutritional goals. Those who work out frequently need to properly refuel and recover through proper nutrition, but sustaining a bustling lifestyle along with preparing meals daily can be extremely difficult.

Fuled provides refrigerator pop-ups inside of local gyms. These fridges are stocked daily with balanced meals prepared by Whole Foods Market. The menu is rotated weekly and highlights nutritional facts in a simplified manner. The refrigerators are fully automated, eliminating the need for employees or preparation time. Meals can be ordered on the fridge’s kiosks or mobile app, which also provides opportunities for nutritional tracking, meal planning, subscriptions, and more.

3D visualization of a Fuled Fridge in a gym common space — 3D modeled visualization of how a Fuled Fridge and reheating station may appear in a gym common space

UX design of Fuled mobile app screens — The Fuled app, showcasing screens that feature settings, nutritional tracking, order confirmation, menus, and more

Food packaging design — Microwave-safe food packaging, which provides simplified nutritional information and reheating instructions

Brand awareness campaign signs to inform Whole Foods shoppers of Fuled’s services and solutions

View Thesis Documentation.pdf (opens in a new window)41.35 MB

Lucy Vidmar is a designer passionate about learning new design techniques and applications. Guided by attentiveness, bravery, efficiency, and inclusivity, she creates intentional design. Her areas of expertise include brand identity design, typography, and motion design, but she loves to jump into anything thrown in her direction. Outside of the design world, she can be found playing ice hockey, building Lego sets, cooking, or working out. Check out her work at lucyvidmar.com

Filters: 2024, Undergraduate Studies, Visual Communication Design, Undergraduate Capstone Project